REI started the #OptOutside campaign last year, another addition to the growing number of businesses that want no part of the Black Friday madness that’s invaded Thanksgiving. Not only that, but they’re paying every single one of their employees not to go to work, not to shop somewhere else, to say no to the consumerist mania and go enjoy some nature instead. That’s pretty freakin’ rad.
I won’t be outside, as I work for most of the day unfortunately – but I definitely won’t be doing any shopping after my shift is over. And who knows, I clock out at 3… maybe I can get an early evening walk in before the sun goes down.
At any rate, here’s hoping that we see the disappearance of Black Friday in our lifetime.