Setting the Record Straight

I’ve been meaning to write this for a while, but I figure that now’s a good a time as any. I don’t want readers to get the wrong impression about this blog. I never intended for Zero Waste Millennial to be inspirational, cheery, topical, or political in only the blandest “write your congressman and shop fair trade” sense. Life is hard, messy, and ugly. We humans have done a lot of damage to our environment and each other, and I am under no delusions that any one thing, or even a whole buffet of things, can ever give us the green utopia most of us so desperately want. Scaling back, paring down, and simplifying our lives just makes sense. It’s not about saving the world.

On my About page, I have a little tongue-in-cheek list of what I do here, called The ZWM Promise. Let’s go through them one by one.

1. This blog will never be lifestyle porn.

What is lifestyle porn? It’s basically uncomfortably detailed accounts, accompanied by way-too-many photos, of random people’s lives, homes, and the crap that they own. Lifestyle porn is how marketers sell stuff to you that you don’t want or need: they show you a gadget, and then they show you beautiful people loitering about that gadget or using it, smiling and laughing, and just generally having a better time than you. Your brain begins thinking that maybe, if you owned that gadget too, then you’d be smiling and beautiful and having a good time too. It’s a perpetual motion machine of unmet consumerist desire and FOMO. I want no part of it.

2. This blog will never be marketable.

I will never try and sell your attention or your clicks for money. I will never accept money or products in exchange for reviewing them; I will never affiliate myself with one of the leading corporate entities responsible for the destruction of local economies, for globalization and fossil-fueled powered freight traffic constantly shuffling between the States and China, and who is famous for having one of the most uniquely inhumane working environments in the US; moreover, the tone of this blog will never be warm and comforting enough to make you want to buy anything. I want to keep you on your toes, I want to make you feel the full breadth of human emotion in response to real things going on outside the bubble of your life and the lives of all the other bloggers you follow… and disappointment in particular doesn’t often make for a good motivator to go shopping.

3. I will always support my claims with facts.

If I tell you to stop using Facebook, or if I tell you that your middle-class American lifestyle is among the top 5 perpetrators of climate change and biosphere collapse, then I’m going to back those up with facts. I want you to believe me – that is, assuming you’re the rare sort of person who is actually convinced by silly things like facts.

4. I will not stop talking about biosphere collapse, resource depletion, and peak energy.

I won’t. If that makes you uncomfortable, then unfollow me and go look at more lifestyle porn.

5. This blog will not shy away from difficult discussions, but it won’t be afraid to have fun sometimes too.

While I don’t care one whit about my reader’s personal comfort zones, I do still care about having fun, and giving myself the breathing room to enjoy small things in life. For instance, discovering that I could use frozen sweet potato instead of banana in chocolate smoothies was nice – I haven’t thrown the baby out with the bathwater yet and still like finding ways to make my food just a little more local when I can.

One of the most important things we have to learn, if we’re to take ecological destruction and lowering glass ceilings and flattening EROEIs seriously, is how to entertain more than one emotional state at once. Happiness and sadness can coexist in us quite readily; there’s no rulebook anywhere that says you can’t feel both without being overcome with guilt. Guilt, moreover, as a chronic state of mind is hideously useless, and actually pretty counterproductive – it twists our perspective into seeing everything and anything as a potential bogeyman or a potential savior. You might recall just how much ink has been spilled in the world of fiction on characters who are trying to assuage their guilt.

We don’t need to be puritans – in fact, we probably shouldn’t. The point of no return for catastrophic climate change, biosphere collapse, and sustainable technology passed a long time ago. Everything now is farts in the wind. I mean really! How long did it take for us to get from 300ppm to 400? A small handful of years, and global emissions continue to climb. We’re SOL – it’s time we got over it, started saying goodbye to the rhinos and bears and fish, and quit Facebook already.

The ability to find happiness in the direst of straights has served humanity well for as long as we’ve been around. Love, beauty, silliness, skill – we can enjoy these things no matter what. We can enjoy them even though we know that things have gone to pot, and that we all are very much complicit in it doing so.

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